It is combine word of Private Data and Fishing. Extortion of sensitive private information or financial information with social engineering method or technical concealment method.
Social engineering method: By sending e-mail to unspecified people with impersonation of well known organizations and attract people to fake website for extorting financial information, account information etc online.
Technical concealment method: Installing malicious codes such as Key Logger, Spyware to user PC for extorting financial information.
What is Phrming?
Advanced form of Phishing to use DNS Hijacking for attracting users to fake website in private information extortion.
With alteration of name resolution system, users access to accurate website but actually enters to fake site.
While social engineering Phishing has high failure rate, Pharming has high success rate .